Giro: DNA
Director / DP: Stephan Malik
Blending Science and Soul.
Leading helmet design company Giro was founded on the belief that a helmet is not just a safety product, but a means of personal expression. This film captures the confluence of technology and sport, marrying images of the company’s unique design process with footage of a team of Giro insiders on a particularly inspiring ride. Our team headed to Santa Cruz to capture the action, enduring foggy conditions and poison ivy breakouts to reveal the natural beauty of cycling.