Southwest Airlines "Map" :30
Director: Stephan Malik
Agency: GSD&M
The Bigness of Being Small.
Southwest’s “Wheels Up, Milwaukee” campaign highlights the virtues of America’s medium-sized “city with a funny name.” One film depicts a wood-worker making a map of all of Southwest’s locations. The other highlights ordinary Milwaukeeans, stately in their humility, drawing parallels to Southwest as an underdog that made good through old fashioned hard work.